Information gain

Publication date: 
04/2018
Authors: 
Nir Grinberg

Prior work established the benefits of server-recorded user engagement measures (e.g. clickthrough rates) for improving the results of search engines and recommendation systems. Client-side measures of post-click behavior received relatively little attention despite the fact that publishers have now the ability to measure how millions of people interact with their content at a fine resolution using client-side logging.

Keywords: 
User engagement
Online news
Information gain
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